Recall: PlayWell Toy Company Recall of Activity Cubes

FOR IMMEDIATE RELEASE February 6,2004 Release # 04-079

Firm's Hotline: (800) 836-7928 CPSC Consumer Hotline: (800) 638-2772 CPSC Media Contact: (301) 504-7908

CPSC, PlayWell Toy Company Ltd. Announce Recall of Activity Cubes

WASHINGTON, D.C. - The U.S. Consumer Product Safety Commission announces the following recall in voluntary cooperation with the firm below. Consumers should stop using recalled products immediately unless otherwise instructed.

Name of product: PlayWell Crayola® Activity Cube

Units: 11,200

Importer: PlayWell Toy Company, West Orange, New Jersey

Hazard: Small parts can detach from the cube, posing a choking hazard to small children.

Incidents/Injuries: PlayWell has received three reports of small parts detaching, including one report of a child mouthing a piece of the activity cube. No injuries have been reported.

Description: The Crayola® activity cube is about 9-inches tall and is made of wood. Each side of the activity cube has a different game, including shape sorting cut-outs and crayon character wheels. The top of the activity cube has crayon characters and beads that slide along a spiral glide. The packaging is labeled "Crayola® Activity Cube" and "Playwell."

Sold at: Shopko Stores nationwide from October 2003 through January 2004.

Manufactured in: China

Remedy: Consumers should take the product away from small children immediately and contact PlayWell for instructions on returning the product for a full refund.

Consumer Contact: Call PlayWell Toy Company toll-free at (800) 836-7928 anytime or visit the firm's Web site at www.regcen.com/activitycube.