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| FOR IMMEDIATE RELEASE |
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| December 28, 1988 |
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| Release # 88-118 |
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Kellogg Company Voluntarily Recalls Two Toy Premiums
BATTLE CREEK, MICH. -- In cooperation with the Consumer Product Safety Commission (CPSC), Kellogg Company announced today that it is voluntarily recalling two promotional toys, "Cool Flute" and "Binoculars," packaged in some of its products because they fail to comply with CPSC's small parts regulations.
Approximately 30 million of these items were distributed nationally beginning in the spring of 1988. Kellogg Company and the CPSC share a concern that when subjected to use and abuse testing these premiums may break into small parts and pose a potential choking hazard to children under three years of age.
The "Cool Flute" is a plastic musical toy with two plastic tubes connected to a mouthpiece. Only the "Cool Flute" found in Corn POPS cereal is affected by this recall. "Cool Flute" toys found in other products are not subject to this action. While Kellogg has received no complaints of injuries related to children playing with a "Cool Flute," one choking incident, which did not result in serious injury, was reported to the CPSC.
The "Binoculars" consist of two plastic lenses with a cardboard holder. "Binoculars" are distributed in marked boxes of FRUITY MARSHMALLOW KRISPIES, COCOA KRISPIES, and RICE KRISPIES, and the family size 12 count POP TARTS toaster pastries. No complaints of injuries involving playing with the "Binoculars" have been reported.
Kellogg Company and the CPSC also want to inform consumers who have a "Cool Flute" (from Corn POPS only) or "Binoculars" in their homes to take them away from children under three years of age and discard them, or return the toy to Kellogg Company for reimbursement.
If reimbursement is desired, consumers may send either toy to Kellogg Company, P.O. Box 3599, Battle Creek, MI 49016. Consumers with any questions may call Kellogg Company Consumer Affairs department collect at (616) 961-2277 or 616 961-2278. For media inquiries, call George Franklin at (616) 961-3799.
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