Recall: Kids II Recall of Children’s Mirror Books

FOR IMMEDIATE RELEASE April 20, 2004 Release # 04-123

Kids II Recall Hotline: (877) 325-7056 CPSC Consumer Hotline: (800) 638-2772 CPSC Media Contact: (301) 504-7908

CPSC, Kids II Inc. Announce Recall of Children’s Mirror Books

WASHINGTON, D.C. - The U.S. Consumer Product Safety Commission, in cooperation with the manufacturer named below, today announced a voluntary recall of the following consumer product. Consumers should stop using recalled products immediately unless otherwise instructed.

Name of product: Vinyl Mirror Books

Units: 225,000

Distributor: Kids II Inc., of Alpharetta, Ga.

Hazard: The mirror in the books can crack or break, posing a laceration hazard to young children.

Incidents/Injuries: Kids II has received 26 reports of the mirror cracking or breaking, including four reports of cuts and one report of a pinched finger.

Description: The recalled picture books are brightly colored, made of flexible vinyl, and contain a plastic mirror on one of the inside pages. The recalled books come in four models: “Baby’s Fun Book,” “Baby’s Photo Album,” “Picture This Vinyl Book,” and “Carter’s Imagination Picture Book.” The name “Kids II” is printed on the back cover of each book, except for the “Imagination Picture Book” which has “Carter’s” printed on the front and back covers.

Sold at: Mass merchandise and juvenile specialty stores nationwide from December 2001 through March 2004 for between $4 and $8.

Manufactured in: China.

Remedy: Parents should take the product away from small children immediately and detach and mail the mirror page of the product to Kids II at 1015 Windward Ridge Parkway, Alpharetta, GA 30005 for a refund.

Consumer Contact: Call Kids II toll-free at (877) 325-7056 between 7:30 a.m. and 4:30 p.m. ET Monday through Friday, or log on to www.kidsii.com